DoodleArt

In 1972 Glenn Anderson hit on the idea of colouring a black and white line drawing “Ecology”, and recognized that the poster, partnered with the vibrant colours of felt pens provided immediate creative satisfaction. Putting the two together in the highly recognizable tube proved to be the beginning of one of Canada’s great business success stories. This print alone would sell 1,000,000 copies around the world.

In 1972 the Andersons (Glenn, Frank and Jean) trademarked and produced the first DoodleArt kits which were then sold in Gastown, British Columbia, Canada.

In 1973 the “Do your own thing in colour” craze caught on in North America becoming a fad for all age groups, young teenagers, singles, families and seniors.

Throughout the next 5 years many new titles were introduced and received worldwide recognition during expansion of sales into the United Kingdom, Europe, Japan, Mexico and Australia.

In 1979, after worldwide sales of 8,000,000 posters in 16 countries, the international rights were sold. The Canadian rights were retained in the event that they might want to “do it all again”, and the internet has now provided the perfect opportunity to re-introduce DoodleArt to a new generation and to re-create nostalgia for those who had already “doodled” back in the 70’s and 80’s.

Currently four titles are available only online, however it is planned to produce a Nostalgia series in the near future.